LULUS

CHIEF MARKETING OFFICER

PROBLEM:  The Private Equity team investing in Lulus, a mother-daughter e-commerce brand, wanted to substantially increase marketing capabilities and drive continued (100% YOY) growth.

IMPACT:  As Chief Marketing Officer, I oversaw brand, performance, creative, and PR. I led marketing initiatives that drove revenue from $55M to nearly $500M over 7 years, culminating in an IPO in November 2021. I developed brand strategy & architecture; spearheaded a complete branding refresh in 2016; and took the brand from reliance on a single marketing channel to a robust, multi-platform marketing strategy. I was part of the management team that secured investment from IVP and CCPIB in 2018 and our  IPO on the Nasdaq in 2021.