FRACTURE

Interim CMO & Board of Directors Member

PROBLEM: Fracture faced a major obstacle to growth: the absence of unified marketing leadership. To effectively acquire new customers, allocate resources, align spend, boost efficiency, and cultivate a strong brand, Fracture needed a comprehensive marketing strategy spanning branding, performance marketing, and creative. 

IMPACT:  As a member of the Board of Directors and as Interim CMO, I have been working with the marketing team on refining Fracture’s brand architecture and storytelling, along with content and channel strategy. An elevated website and user experience has driven a 6% improvement in revenue per visitor and 11% increase in AOV. New channel launches currently in progress: affiliate, influencer, and TikTok.